5 Reasons I CONCEAL Should Be Your New Go-To Foundation

Foundation is exactly what it sounds like – the base upon which you’ll be building your entire look. The best foundation can help prep and prime your skin, creating the perfect canvas for you to work makeup magic or to leave blank for a beautiful, even-toned and naturally glowing visage.

I CONCEAL Flawless Foundation SPF 30 is a lightweight, breathable treatment that conceals imperfections while providing broad-spectrum sun protection in one. By working to target the underlying causes of imperfections, I CONCEAL effectively helps improve the visible appearance of skin for the long run, so you can feel comfortable in your own skin. Here are five great reasons to make I CONCEAL your new go-to foundation.

1. Improve Your Skin While Hiding Imperfections

Disguising an imperfection is only half the story—there’s also targeting the underlying causes of the signs of ageing and blemishes. This is why I CONCEAL has been formulated to act like skin care while concealing at the same time. A special blend of vitamins A, C, E, and beta-carotene nourish the skin. This special vitamin blend also helps neutralise damage-causing free radicals, which are known to contribute to the visible signs of ageing. I CONCEAL is also formulated with plant stem cell extract, which improve the skin’s feel and appearance over time. There’s also Gotu Kola extract – extract from a plant found in the wetlands of Asia and Africa that has become a favourite in modern skin care. Gotu Kola is rich in compounds that help skin appear tighter and firmer.

2. Use It As A Concealer

With I CONCEAL, a little bit goes a long way! Formulated with natural-looking mineral pigments, the minerals sit on top of your skin and scatter light to blur out imperfections. This makes for a lightweight and breathable formula which is perfect for those with sensitive skin. While the formula feels featherlight, the coverage is flawless and natural. This is why I CONCEAL is suited for a quick spot treatment, especially when you’re looking to cover up just that one blemish. To use as a concealer, just use a concealer brush to apply a small amount of I CONCEAL to the problem area and then blend.

3. Helps Defend Skin From the Visible Effects of UV rays

It’s always feels like extra work to layer sunscreen into your makeup routine, especially if you’re always on the go. But sunscreen is also one of the most important products you use in your skincare routine – after all, the damage UV rays cause can leave visible marks such as sun spots or accelerate the visible signs of ageing. That’s why I CONCEAL was formulated to be an SPF and a foundation in one. Titanium oxide and zinc oxide provide UVA/UVB protection. This is suitable for those with sensitive skin or anyone who has recently had a cosmetic procedure, as mineral sunscreens such as titanium oxide and zinc oxide sit on top of your skin instead of being absorbed into your skin. If you have acne-prone or sensitive skin, a mineral sunscreen can help protect your skin from harmful UV rays. For an added bonus, you can mix a small amount of I CONCEAL with your favourite moisturiser for a tinted moisturiser + SPF.

4. Helps Maintain Skin’s Moisture Balance

I CONCEAL comes with benefits, most notably, a system for keeping your skin’s moisture balance while getting rid of excess shine. Zincidon is a combination of Zinc and L-PCA. L-PCA is pyrrolidone carboxylic acid, a key molecule that is a natural moisturising factor. For those with oily or acne-prone skin, Zincidon is a must have, as the zinc part helps normalise sebum production and takes care of excess shine, the L-PCA half helps restore skin’s natural sebum which guards against moisture loss. I CONCEAL is also formulated with squalene, a natural part of human sebum. This helps give an extra boost to your skin’s natural moisture holding forces, especially appreciated in older skin where sebum levels tend to decline.

5. Create a Perfect Canvas

Foundation is really the base of all makeup, and a good foundation can help you create a flawless look that will last well throughout your day or night. One way I CONCEAL helps with this is by being formulated to adhere to your skin. This helps keep your foundation perfectly in place and keep anything you layer on top in place as well. I CONCEAL is also formulated to fill in fine lines and wrinkles so that you have a smooth surface to work your magic on. The natural looking pigments also sit delicately on top of skin, deflecting light to create a flawless look that’s all you.

Shop our I CONCEAL Flawless Foundation here.

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