What to Look for in a Brow and Lash Serum

It’s likely not your imagination – your lashes and brows might be thinning. Even if you were blessed with thick, full eyebrows you might still notice them getting more sparse as you get older and wiser. Worry not, this is completely normal!

Why Your Brows and Lashes Might Start Looking Thinner

As you age, your skin’s ability to retain moisture decreases, and this can lead to hormonal imbalances. When certain hormones drop, it results in decreased follicle stimulation which slows down the growth of new hair. For example, a thyroid deficiency can result in eyebrow hair loss and eyelash hair loss. Reproductive hormones can also play a part, as those same hormones can cause hair loss from the scalp. There’s also the regular wear and tear that comes with time – eye rubbing or makeup habits like sleeping with your mascara on.

If you’re looking to help protect the eyelashes and brow hairs you have while facilitating the growth of new hair, a serum can help out. IBEAUTY Brow and Lash Enhancement Serum was specifically formulated to help support healthy follicles and protect against breakage, visibly improving the appearance of sparse brows and short lashes. Here’s five of the biggest reasons to try it out:

1. Nutrition

Your body requires nutrients—and some nutrients are specifically crucial for hair growth.IBEAUTY Brow and Lash Enhancement Serum contains lash-friendly nutrients, including apple stem cell extracts, vitamin E and a multitude of peptides. Myristoyl Peptides, for example, contain compounds which play a part of the body’s keratin production process. By providing your body with right compounds it needs, which results in visibly longer, stronger lashes. Also, apple stem cell extracts serve as antioxidants.

2. Fortifies and Conditions Brow and Lash Hair

As mentioned, your skin’s ability to retain moisture decreases as you age, and this plays a big role in brow and lash hair loss. Compounds such as glycerin and sodium hyaluronate are naturally present in your body and help your skin retain moisture. With age, the levels of these compounds in your body decrease.

In order to combat this decline, IBEAUTY Brow and Lash Enhancement Serum contains both glycerin and sodium hyaluronate. Just how do these two help? Glycerin is a humectant which is a fancy way of saying it has the ability to attract and retain moisture. By adding it to your lash and brow hairs, you’re effectively helping pull moisture into the hair. Sodium hyaluronate is a super-molecule, retaining one-thousand times its weight in water. So, when glycerin pulls in moisture, sodium hyaluronate helps lock that moisture in, conditioning your brow and lash hairs and the skin surrounding your follicles. The hairs you already have will be properly conditioned which prevents them from breaking as easily, while the underlying skin will be adequately hydrated which helps hold onto the hair you have.

3. Formulated to Help Ageing Hair

Hair, as we mentioned, can age. To that end, a special blend of Oleanolic Acid, Apigenin, and Biotinoyl Tripeptide-1 help aging hair follicles. Oleanolic acid is a naturally occurring compound derived from olive trees and apigenin is a flavonoid fount in citrus plants. Biotinoyl Tripeptide-1 is actually a form of biotin, the oh-so-popular hair vitamin. Together, this dream team of ingredients helps your hair look stronger, lusher and thicker.

4. Carefully Selected Peptides

Peptides are important for healthy hair and skin, so it was a no-brainer to formulate the IBEAUTY Brow and Lash Enhancement Serum with them. Like the rest of your hair, lash and brow hair are made up of protein. Protein is built from amino acids and peptides are simply chains of amino acids. Thus, by providing your lashes with peptides, you are essentially giving your lashes the building blocks they need to maintain healthy-looking hair. Our serum has two main peptides: Biotinoyl Tripeptide-1 and various Myristoyl Peptides.

5. A Great Mascara Companion

While mascara can visibly improve the appearance of your lashes, overdoing it can also lead to sparser, shorter lashes in the long run. Mascara can take away moisture from your lashes, making them prone to breakage. As a comprise, try wearing IBEAUTY Brow and Lash Enhancement Serum underneath your mascara. This will help keep your lashes conditioned without depriving you of your favorite mascara.

Shop our I Beauty Brow and Lash Enhancement Serum

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