Build Your Skincare Routine

Essential vs. Advanced Skincare Routines

Your best skin starts with the right routine and skincare that targets your unique skin type and concerns. Each product must not only be compatible with your skin, but also work synergistically with the other elements of your routine. Once this regimen is established, daily commitment and good skin habits will go a long way to keep your skin looking its best.

The Core 4

Known as the IMAGE philosophy, these essentials make up the foundation for a gorgeous skin routine.


Cleanse (am/pm)

Cleansing removes dirt, makeup, excess oil and other pore-clogging impurities to create a fresh, clean canvas for skincare treatments.


Treat (am/pm)

Comprised of serums and spot treatments, this step tackles specific skin conditions (think dark spots, dullness, blemishes, dryness or wrinkles) with high concentrations of targeted ingredients. Serums can address multiple issues at once and can also play nice with other formulas for a targeted, layered approach.


Protect (am)

During the day, broad-spectrum sunscreen protects skin against harmful UV rays that accelerate skin aging.


Repair (pm)

Skin is hardest at work to restore itself at night, so reinforce support with a final layer of moisture to lock in the nutrients and hydration. Choose a crème that also delivers other benefits such as peptides for anti-aging or vitamin C for dark spots.

The Advanced 8

This comprehensive skincare routine delivers added benefits with the help of additional steps and intensive weekly treatments.


STEP 1: Cleanse (AM/PM)

An effective regimen starts with a great cleanser. It's the first step in your image skincare routine. This is going to remove dirt, debris, makeup, all while prepping the skin for your serum or skincare treatment. You'll want to use a grape sized amount twice daily.


STEP 2: Exfoliate (regularly or 1x to 2x per week)

Exfoliation is the ultra-important skincare step that you may be skipping. Our skin-refining formulas remove dead skin cells to reveal a radiant complexion and make way for following treatments so that they can be absorbed easily and quickly for optimal results. Use after cleansing and as often as instructed by each individual product.


STEP 3: Treat (AM/PM)

Your serum step is your second step in the Image skincare routine. This is the powerhouse step that is really going to provide targeted results. Serums can address multiple issues at once and can also play nice with other formulas for a targeted, layered approach. You're going to want to use a coffee bean sized amount twice daily and apply after cleansing.


STEP 4: Protect (AM)

Our lightweight broad-spectrum sunscreen will protect the skin from UVA and UVB rays. You're going to want to apply a generous amount every single day to the face, neck, decolletage, and don't forget the ears.


STEP 5: Eye Care (AM/PM)

Our nourishing eye creams are packed with proven ingredients like peptides, hyaluronic acid and botanical brightening agents to target skin around the eyes to reduce the appearance of fine lines, wrinkles, puffiness and dark circles. Apply a pea-sized amount on your finger and dot the cream under your eye moving from inner to outer corner. Then gently glide along the orbital bone.


STEP 6: Lip Care (AM/PM)

An essential add-on to your daily routine. Apply regularly for a boost of moisture, plumping power and the ability to give lips a soft, full and healthy appearance.


STEP 7: Repair (PM)

A repair crème is an essential step in your evening routine, filled with vitamin C, hyaluronic acid, ceramides, peptides and more. These cremes help to repair, quench and nourish the skin. You're going to want to use about a raspberry size amount every single evening applied to the face, neck and decolletage.


STEP 8: Mask (1x or 2x per week)

Skincare masks act as a physical barrier to lock in and enhance the power of proven ingredients that go above and beyond to address your skin concerns. IMAGE masks offer a variety of benefits; some are formulated to exfoliate while other provide an instant boost of hydration, radiance and more.


Explore our Skincare 101 guides for a breakdown of each skincare product, its benefits, and our most-loved clinically proven ingredients.

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Consistency is the Key

Professional treatments and at-home skincare work hand in hand to deliver the best results for your skin.

Solving for specific skincare concerns

There are skin types—and then there are skin conditions, such as dehydration, sensitivity, breakouts and hyperpigmentation. Discover how to incorporate and choose skincare products that tackle multiple skin issues at once while respecting the needs of your individual skin type.


Fine lines and wrinkles:

Look for targeted serums and richer moisturizers formulated with ingredients like peptides and plant cell extracts.

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Dry skin:

Serums, moisturizers and masks can all combat dry skin with ingredients such as hyaluronic acid, humectants and botanical butters and oils.

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Dark spots and uneven tone:

Serums, moisturizers, exfoliators and masks featuring ingredients like vitamin C, niacinamide and tranexamic acid help improve the appearance of discoloration.

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Regimen Builder

Give us three minutes and our customized regimen finder will create a personalized routine for your skin

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Find a Professional near you

A skincare professional is armed with education, knowledge and high-level treatments to help you reach your skin goals faster. Whether it’s an enzyme peel for a brightening boost or a glycolic chemical peel to target deep wrinkles, explore the variety of customizable treatment options available to you from an IMAGE professional.

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