SERUMS 101

Serum may be the hardest-working product in your routine. The best ones deliver powerful concentrations of ingredients that target specific skin concerns. Here’s how to do them right.

WHAT THEY DO

WHAT THEY DO

Consider serum the workhorse of your product lineup. With a thinner viscosity than other products and smaller molecules designed to penetrate better into the skin, facial serums deliver the most change in aging concerns like wrinkles, hyperpigmentation and skin laxity.

WHAT'S INSIDE

WHAT'S INSIDE

Quality serums go heavy on ingredients like retinol, vitamin C, alpha hydroxy acids, peptides and plant stem cells (and contain minimal fluff or fillers.)

WHEN DO I USE THEM?

WHEN DO I USE THEM?

AM: Cleanse skin and apply serum before eye crème and SPF
PM: Cleanse skin and apply serum before eye crème and repair crème

Antioxidant serums are great for both morning and evening; others (like those with retinol or salicylic acid) do best as nighttime-only options. When in doubt, follow the directions on your serum’s packaging.

If you layer, do it right: Apply water-based serums under oil-based formulas for optimal results.

HOW MUCH DO I USE?

HOW MUCH DO I USE?

Consider serum the workhorse of your product lineup. With a thinner viscosity than other products and smaller molecules designed to penetrate better into the skin, facial serums deliver the most change in aging concerns like wrinkles, hyperpigmentation and skin laxity.

SHOP SERUMS

VITAL C hydrating anti-aging serum

VITAL C hydrating anti-aging serum

A bestselling serum packed with nourishing antioxidants and multiple forms of vitamin C to fight visible signs of aging

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VITAL C hydrating antioxidant ACE serum

VITAL C hydrating antioxidant ACE serum

A daily multi-vitamin serum starring essential vitamins, amino acids and a red rose wine complex

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AGELESS total anti-aging serum

AGELESS total anti-aging serum

A multi-benefit peptide and AHA serum that targets key aging concerns, including the appearance of wrinkles, lost firmness and dryness

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ORMEDIC® balancing antioxidant serum

ORMEDIC® balancing antioxidant serum

A balancing botanical serum featuring certified organic ingredients that hydrate and soothe stressed skin

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ILUMA intense brightening serum

ILUMA intense brightening serum

An illuminating serum packed with powerful plant-based brighteners that help to reduce the look of dark spots

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CLEAR CELL restoring serum

CLEAR CELL restoring serum

A soothing serum powered by granactive acne*, a signature peptide with anti-microbial properties

*Granactive Acne is a trademark of Grant Industries, Inc. and is used with permission.

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the MAX™ serum

the MAX™ serum

A targeted serum that delivers maximum benefits to help minimize visible signs of aging

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AGELESS total pure hyaluronic 6 filler

AGELESS total pure hyaluronic 6 filler

A specialty serum that features six forms of hyaluronic acid to hydrate and plump the skin’s appearance

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ILUMA intense facial illuminator

ILUMA intense facial illuminator

This concentrated corrector + skin brightener serum helps to reduce the appearance of pigmentation while enhancing luminosity.

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INFLUENCERS’ FAVORITE IMAGE SERUMS

INFLUENCERS’ FAVORITE IMAGE SERUMS